7. Nov, 2017

Looking forward to #DWNRW 2017 tomorrow

Time is running fast and another year just passed by, as the #DWNRW 2017 summit is coming up tomorrow in Duesseldorf. Last year it was in Essen and I did write a summary post on 04-Dec-2016. Will be interesting to see the progress in one year, given the fact that the technology development is running that fast.

If you have a spare hour available, you can have a closer look into the latest Youtube video: Futurist Keynote Speaker Gerd Leonhard at CEGOS Business Transformation Summit 2017 in Lisbon. Gerd always provides a good summary of the latest status of the Digital Transformation and Development, see  https://youtu.be/ncgSZJzHKSE   

Via a Meetup (https://www.meetup.com) invitation this week I heard the first time about the Jobs-To-Be-Done Theory and Methodology (JTBD). In simple words: "As Theodore Levitt said, “people do not want a quarter-inch drill, they want a quarter inch hole.” It is true. People buy products and services to get jobs done; and while products come and go, the underlying job-to-be-done does not go away. This notion is at the heart of jobs-to-be-done theory." This is basically the main driver of the digital transformation, to go away from products to services, in the best interest of the customer. You can find more details here:

 Finally some other interesting links I found in the last days:

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton,  American - Businessman March 29, 1918 - April 6, 1992 (best known for founding the retailers Walmart and Sam's Club)

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. Jeff Bezos (Amazon), American - Businessman Born: January 12, 1964