"Do what you can't !!"
At home we normally mute the TV when any kind of advertising is running, but the headline from today, what is the latest Samsung tagline, did catch me even without sound. I did check a lot of their related advertisement clips and selected the Ostrich as a perfect example to bring the message across, but decide on your own 😙:
After selecting the right clip I did search for the Best Advertising Taglines Ever. Some examples below:
- The 100 Best Advertising Taglines Ever https://www.thebalance.com/best-advertising-taglines-ever-39208
- 22 Companies With Really Catchy Slogans & Brand Taglines https://blog.hubspot.com/marketing/brand-slogans-and-taglines
Just two quotes from the two articles:
"Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words."
"Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does."
So in summary it all relies on the power of words, what is good to know for somebody who is writing a regular BLOG 😋.
“Before you can work smart you must work hard.” via Chris Pardo, https://www.palmspringslife.com/40-under-forty-chris-pardo/