Communication issues and wrong assumptions ...
After 29 years of experience in professional life and knowing a lot of different companies, I have seen the same behavioral pattern too often - Communication issues and wrong assumptions.
With good intention the managing directors are defining the purpose, mission and vision of the company and communicate this to the employees several times. Then they are assuming that this is sufficient and all employees buy in and make it happen. But this is wrong in a lot of cases, due to a wrong interpretation of the message they got, ......, or they are just not willing to change at all.
So setting the rules is fine, but you have to strictly control the implementation on a regular basis. And when employees are not following the direction, the managing directors have to take a tough decision. Unfortunately that does not happen enough.
A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided. Tony Robbins, https://www.tonyrobbins.com/