27. Nov, 2018

Recap of the school Open House ...

Picture might fit https://pixabay.com/en/geometry-mathematics-cube-1848713/ 

As mentioned earlier, we had the Open House of my daughter's school last Saturday. Everybody is talking about the "War for talent", but there is also a "War for students" in the meantime. Due to the demographic change in Germany the overall number of students is going down and cities react to this by closing schools. 

The remaining schools are looking for attracting as much as possible new students, in the case of my daughter's school for the 5th and 11th grade next year after summer, as this directly relates to additional teachers, budget and attention of the city or government. But how do schools compete against each other? The long-established (25+ years old) on the one side and the new kid on the block (just 5 years old) on the other side. How do you formulate pros and cons that the students buy into it and decide to join your school?

Everybody is somewhere in a digital transformation already, so this is not really a distinctive feature anymore. But a new school building, a dedicated area for the advanced/senior level, the school in the middle of the city center with shops and restaurants around it, a new approach to learning and alternative interpretations of the given curriculum and of course highly motivated teachers.Sounds good and seems to work ...

As schools always struggle with enough money, there is often a sponsoring club organized by the parents around, to make additional money available. Definitely required, as sponsoring of public schools is not really appropriate in Germany. Schools can be a multiplier for a lot of stuff that is used there, the operating system of the laptops for example (iOS, Linux of Windows), the Office system in use, other software packages and a lot of the other technical equipment in use. So the industry is very much interested (e.g. Microsoft and Apple have school programs), to show their products for free or get in contact with the kids as early as possible. Yes the "War for students" ends in the "War for talents" sooner or later --> a candidate market ...

Some more take aways for you: