Go to the European election ...
Good fitting picture by https://pixabay.com/vectors/european-elections-europe-choice-eu-4219098/
Just in case your are living in Europe and you did not vote already in your country. Germany will do the election tomorrow.
The Election campaigns of the established parties are normally posters, commercials on TV, a lot of street work, public speeches and dedicated meetings to do electioneering. Their Social media usage is not really the top priority and still has a lot of room for improvement. Motivation is to keep the voter turnout high and to get as much as possible votes, not a surprise.
Especially for the voter turnout the parties spend all the money, time and effort, as the numbers are dramatically going down since 1979 https://qz.com/1626415/voter-turnout-will-be-key-to-2019-eu-election-results/. But why - it cannot only be political apathy or lack of trust in the elected officials. Politicians are disconnected from their customers, especially the young voters do not feel at all being represented by them. The youth is taking different approaches to share their political opinion lately - Friday for Future is just one example, the other one is REZO, a German Youtuber - https://www.dw.com/en/opinion-german-youtuber-takes-on-angela-merkels-cdu/a-48852658 - just now he has 10.2 million klicks and nearly 950k likes for a 55 minute video with purely political content.
... And what is the reaction of the politicians - a lack of understanding, complaints about the approach, no trust in the information and data provided, no respect for another opinion and the clear and open way he is addressing topics in the video --> supported by a huge number of respected scientists and a growing number in the Youtuber community after the latest attacks by politicians. To be realistic, what can politicians expect who are not connected to their customers anymore and do not pay respect, listen, accept another opinion and value the individual ... not a lot , we will see the results in the coming days after the election.
Their general prejudices against the youth are not working anymore. The kids build cross functional teams - Friday for Future https://www.fridaysforfuture.org/ and Scientists for Future https://www.scientists4future.org/statement-text/, what a smart move - make use of the achievements of the digital transformation/world and social media, plus getting the buy-in of their parents and grand parents sooner than later.
When the politicians are not taking their strengthened opponents serious, they will quickly lose this challenge. Without a sustainable and reliable dialog between the involved parties, we will see dramatic changes in the established parties and the climate change that is the main topic in the moment, will be on top.
The challenge is to stay cool enough to handle the pressure in the moment so that you can succeed in the future. Jurgen Klopp, German - Coach Born: June 16, 1967