The week 49-2019 summary
Due to the technical issue with the counter last week, I missed a new 5 week average record for readers per week by just 34. No issue, we will beat it next time 😉.
A busy week last week and we had a lot of interesting topics, from trust and consequence, via self-awareness, flexibility and change, to disruption. What an interesting journey? In the coming week we will have a first Christmas event during a town hall meeting. We will use this gathering to do some marketing and communication for the new integration project. Always good to be close to the customers and colleagues, who are interested in more details.
Marketing is a good keyword, as my wife and I had a real life example yesterday, when we were looking for a new floor lamp. The local retail stores in German cities are complaining a lot about their online competitors like Amazon and a lot of others. So we are going into this store to see the lamp in reality and even touch it, to get some haptic and functionality experience. And all floor lamps were presented on a shelf at 1.5 meters height. How stupid can you be, not understanding the basic needs of your customers. In the end we did go to another store and bought the lamp there.
Some marketing related links in addition to the one from yesterday about Snapchat:
- Snapchat Business Model Canvas https://www.innovationtactics.com/snapchat-business-model-canvas/
- The coming era of ‘on-demand’ marketing (an interesting article from 2013 with an outlook to 2020) https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-coming-era-of-on-demand-marketing
- 7 Unmissable Innovations And The Latest Technology Trends At CES 2020 https://www.forbes.com/sites/bernardmarr/2019/12/02/7-unmissable-innovations-and-the-latest-technology-trends-at-ces-2020/#3dee202062b3
And some other interesting content to share:
- The 10 Must-Read Articles for Recruiters This Week (06-Dec-19) https://business.linkedin.com/talent-solutions/blog/weekly-digest/2019/10-must-read-articles-for-recruiters-this-week36
- Global AI Survey: AI proves its worth, but few scale impact https://www.mckinsey.com/featured-insights/artificial-intelligence/global-ai-survey-ai-proves-its-worth-but-few-scale-impact
- Lilium flying taxis go live in 2025: ‘This is how you’re going to experience the future’ https://venturebeat.com/2019/12/06/lilium-flying-taxis-go-live-in-2025-this-is-how-youre-going-to-experience-the-future/
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -- Peter Drucker, American - Businessman November 19, 1909 - November 11, 2005, https://www.toolshero.com/toolsheroes/peter-drucker/