"Jobs to be Done framework is a way of speaking to customers without directly asking them what they want. This research methodology focuses less on the user, role, or persona - and more on the context in which the situation or job arises. It breaks through the noise and reveals the progress that customers truly want to make in their lives. By demonstrating why customers hire products or services, and the outcomes that they're looking to achieve, businesses can identify the perfect solution space for their product to launch within."
See more at https://11fs.com/blog/venture-building-jobs-to-be-done
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