Octagon + Analysis = Octalysis
Picture taken from Yu-kai Chou website
In the Jurgen Appelo webinar "PDM Update 2: Product types; delivery models; design frameworks" from today, the Octalysis Gamification framework was mentioned. Some more details here.
"... the Gamification Framework called Octalysis, designed as an octagon shape with 8 Core Drives representing each side. With many years of trials and adjustments, I believe that, besides a ninth hidden Core Drive called “Sensation,” everything you do is based on one or more of the 8 Core Drives."
“people do not take actions that are necessarily the most economical, but actions that make them feel the smartest.” ― Yu-kai Chou, Actionable Gamification: Beyond Points, Badges, and Leaderboards